4 Types of Shoppers and Which to Spend Time On

Great shoppers overview from Adweek, reviewing the four types of shoppers and how to approach them. As a marketer that always considers resources I would place my efforts on last minute shoppers which are most common. Of course, the consistent shoppers are always on the efforts list.

The other two: deal hunters and early birds are too difficult to catch. I would not place any efforts there, from experience.

So waiting for this holiday season! 🎄

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