The MA

Lately lots have been written about Japanese Minimalism. It seems like the ever spending west is smitten with the aesthetic of not having too much, and having only what you need.

So what is it based on?

The word is MA (pronounced ‘Maah’) and its meaning is The pure, and indeed essential, void between all “things”.

It exists in many aspects of the persons daily life: Home design, shopping habits, clothing, food, art, reading materials etc.

The first step is of course not to just run out and buy the cloths, but to start with un-clutter your home, throwing what you don’t need and arranging what you do need in a invisible way, keeping your main area clear and clean.

Then – go out and buy the cloths!

Here’s a look inside that fabulously aesthetic world:




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