Look For The WHY and Be Yourself in Marketing

Former Apple VP Marketing Allison Johnson, talking about her time with the company. Now she has her own company, doing marketing for innovative promising start-ups. I’m taking from this talk two things: A company needs to know WHY it’s important to the world and the second one is BE YOURSELF, YOUR AUTHENTIC SELF, don’t try to be a company you look up to, look for your company’s own uniqueness.

Allison Johnson: We Have Enough Companies Like Apple from 99U on Vimeo.

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