Look For The WHY and Be Yourself in Marketing

Former Apple VP Marketing Allison Johnson, talking about her time with the company. Now she has her own company, doing marketing for innovative promising start-ups. I’m taking from this talk two things: A company needs to know WHY it’s important to the world and the second one is BE YOURSELF, YOUR AUTHENTIC SELF, don’t try to be a company you look up to, look for your company’s own uniqueness.

Allison Johnson: We Have Enough Companies Like Apple from 99U on Vimeo.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s